3 Local SEO tips
Local SEO tips. Local Search Engine Optimization emphasizes keywords that are customized for a local area with the purpose of getting website traffic from that area. An example is an article about a burger restaurant in New Jersey that contains the keyword “best hamburger restaurant”. This kind of article can generate a lot of traffic but will not translate to more business for the restaurant because not many people will go to another state or city just to go to that hamburger restaurant. Using the “best hamburger restaurant in New Jersey” to get more customers is an example of local SEO.
Local SEO tips are ideal if you have a business in your geographical area. Read on and discover the top 3 things to consider for successful local SEO.
1. Using the geographical location of your business.
If you have different branches of your business all over the state, then adding the state to your keyword is important for people who live in the state searching for a product or service that is related to your business. An example keyword is “best car repair shop in California”.
If you have a business in a city, then you need to optimize your keyword for that specific city. This will make it easy for people living in that city to search for a product or service related to your business. An example is “best car repair shop in Los Angeles”.
If you have a business in an area or town outside of a city, then you need to optimize your keyword for that area or town. This will make it easy for people living in that area or neighbourhood to search for a product or service related to your business.
2. Getting more reviews and testimonials.
If your business gets many ratings, reviews, and testimonials from customers, the more likely your website or article will rank higher in search engines.
3. Using business directories.
For a better local search engine optimisation, make sure that your business is listed in different business directories or listings in the internet where viewers will find your business information such as the brand name, address, and contact information. This will help make your business appear legitimate and authentic. Make sure to put your business in as many business listings as possible to get better search engine rankings.
Knowing how to optimize your site or product content’s search engine ranking is important in reaching a bigger audience and finding new customers for your business. But what is more important to consider is the quality of your product and your customer service. If the quality of your product and customer service is top notch, the word of mouth around your state, city, or neighbourhood about your business will increase and improve your sales. These are all important elements for the continuous success of your local business. Subscribe to our blog for more Local SEO tips & tricks!