Your business has just started (or you’ve recognized areas to improve your current sales strategy) and now you’re ready to leap into the digital marketing world.
With over 80% of the online population having purchased something online, your brand’s digital presence is more important now than ever before.
Here are some common things to keep in mind when launching or continuing to develop your online strategy.
1. Don’t spread yourself too thin
New social media platforms launch regularly, making now an important time to focus on where your audience is.
If the majority of your customers have active Facebook, then make that your focus. Facebook Posts enjoy the benefit of higher length versus Twitter’s 140-character bursts, allowing you to tell unique stories, and market your brand in a more detailed way
Or perhaps your customers engage more often through Twitter and not Facebook: this highlights the importance of a good, reliable content strategy, remembering that Twitter’s easily digestible display format allows for the use of media like photos and videos more effectively.
2. Remember to read, and understand your analytics
Amplifying your brand’s online presence is about more than just what you post; it’s when you post it, and where. Analytics are an important part of the conversion funnel, and give you the data you need to understand how your content works with potential customers.
Google Analytics is a popular analytics tracking tool. You can use analytics tools to find patterns in your web and social media data. Make changes based on this data, and change your marketing behaviours to better cater to what your audience loves.
3. Keep your expectations realistic
Rome wasn’t built in a day, and neither was your business!
Building your business’s online presence from scratch will take time, effort, and maybe some tears. Develop a clear plan to help you track your developments and progress, and be sure to keep to deadlines.
When you leap into the online fray make sure to keep your goals realistic, recognisable, and tangible. Whether it’s one sales conversion from the Internet, or 10,000 Likes on your brand’s page, your goals should not feel impossible.
4. Don’t ignore Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is an important part of developing your online strategy.
Direct Referrals (people coming to your website through Search Engines) and Organic Search (popular terms being searched to find your business) are still some of the most consistent, and important tools for sales conversion.
Many people and businesses believe that you need unlimited money to generate results from SEO, but this is a misconception. SEO is a fine line, and while you can manage it yourself, it’s often best to allow experienced professionals to handle it.
For a quick tip, ensure that the title, description of your links, and content of your website are optimised to make the most of search engine crawling.
5. Assign budget for paid advertising
While organic reach is a great way to reach new and existing customers, paid advertising can inject new life into your business and sales.
Paid advertising often has much higher Click-Through Rates (CTR), making it a tangible way to deliver new leads and sales.
Use classic techniques such as A/B Testing, rotating ads, etc., in conjunction with paid advertising to drive brand visibility and awareness in ways you previously might not have.
So there you have it, five common mistakes to keep in mind when you launch your business online.